The same goes for actors and their likenesses ... just stop protecting ultra wealthy celebrities. They'll be a bit poorer, but they're going to be okay. You're just holding back progress
I can imagine in a decade some place like China which doesn't care about protecting celebrities will have movies with dozens of Tom Cruises Arnolds and Johansson's and will just be pumping out better quality content at affordable budgets. Young talented directors won't be hamstrung by these legal roadblocks