- the original report by Scarlett said she was approached months ago, and then two days prior to launch of GPT-4o she was approached again
Because of the above, my immediate assumption was that OpenAI definitely did her dirty. But this report from WaPo debunks at least some of it, because the records they have seen show that the voice actor was contacted months in advance prior to OpenAI contacting Scarlett for the first time. (also goes to show just how many months in advance OpenAI is working on projects)
However, this does not dispel the fact that OpenAI did contact Scarlett, and Sam Altman did post the tweet saying "her", and the voice has at least "some" resemblance of Scarlett's voice, at least enough to have two different groups saying that it does, and the other saying that it does not.
I don't think it's less malicious if they decided to copy her voice without her consent, but just didn't tell her until the project was underway, then continued even after she said no.
There's legal precedent that hiring a copycat is not OK, so it's not like proving it was a copycat salvages their situation.
I wouldn't be surprised if the real reason they hired a copycat early is because they realized they'd need far more of Johansson's time than she'd be willing to provide, and the plan was typical SV "ask forgiveness not permission, but do it anyway regardless."
That doesn't matter because it's an impersonation. Ford lost, even though they didn't use Bette Midler's voice either: https://en.wikipedia.org/wiki/Midler_v._Ford_Motor_Co.