- OpenAI approached Scarlett last fall, and she refused.
- Two days before the GPT-4o launch, they contacted her agent and asked that she reconsider. (Two days! This means they already had everything they needed to ship the product with Scarlett’s cloned voice.)
- Not receiving a response, OpenAI demos the product anyway, with Sam tweeting “her” in reference to Scarlett’s film.
- When Scarlett’s counsel asked for an explanation of how the “Sky” voice was created, OpenAI yanked the voice from their product line.
Perhaps Sam’s next tweet should read “red-handed”.
That is what matters. OWNERSHIP over her contributions to the world.
If someone licenses an impersonator's voice and it gets very close to the real thing, that feels like an impossible situation for a court to settle and it should probably just be legal (if repugnant).
This is a civil issue, and actors get broad rights to their likeliness. Kim Kardashian sued Old Navy for using a look-alike actress in an ad; old Navy chose to settle, which makes it appear like "the real actress wasn't involved in any way" may not be a perfect defense. The timeline makes it clear they wanted it to sound like Scarlett's voice, the actual mechanics on how they got the AI to sound like that is only part of the story.