Havent fully swallowed this pill but its feeling inevitable.
This is already too hard. But anything that can be done needs to be wrapped up into a trivial to use interface. It has to be for everyone, not just people who are technologically {capable,knowledgeable} and have the time and energy to do this all the time every time. It needs to be standard.
Of course, we should fight this from both ends. Many ends. We shouldn't collect the data. We shouldn't process it. And we should build defenses.