zlacker

>>mfigui+(OP)
Why would this not be AMD’s top priority among priorities? Someone recently likened the situation to an Iron Age where NVIDIA owns all the iron. And this sounds like AMD knowing about a new source of ore and not even being willing to sink a single engineer’s salary into exploration.

My only guess is they have a parallel skunkworks working on the same thing, but in a way that they can keep it closed-source - that this was a hedge they think they no longer need, and they are missing the forest for the trees on the benefits of cross-pollination and open source ethos to their business.

>>btown+y6
AMD's management seems to be only vaguely aware that GPU compute is a thing. All of their efforts in the field feel like afterthoughts. Or maybe they are all just hardware guys who think of software as just a cost center.

>>jandre+na
They are aware, but it wasn’t until recently that they had the resources to invest in the space. They had to build Zen and start making buckets of money first

>>newscl+8i
Exactly. AMD stock was like 2 dollars just eight years ago. They didn't have any money and, amusingly, it was their GPU business that kept them going on life support.

Their leadership seems quite a bit more competent than random forum commenters give them credit for. I guess what they need, marketing wise, is a few successful halo GPU launches. They haven't done that in a while. Lisa acknowledged this years ago. It's marketing 101. I guess these things are easier said than done.