"Radeon Open Compute Platform"
https://github.com/ROCm/ROCm/issues/1628
And they wonder why they are losing. Branding absolutely matters.
> ROCm is a brand name for ROCm™ open software platform (for software) or the ROCm™ open platform ecosystem (includes hardware like FPGAs or other CPU architectures).
> Note, ROCm no longer functions as an acronym.