please just sell me a rock-durable/repairable, PS/PCL-compatible, easily-refillable printer (I know you can, you used to make these when I was a kid) for whatever a price which satisfies you and leave me alone with it forever. I'm not an investment, I'm a deal, a good old "right here right now" kind.
Or wait... actually I am also an investment because, if satisfied, I will convince almost every client and friend of mine to buy one or more printers of the same model (now I do so for Brother but there's room to compete in quality).
Or maybe go the Lexmark way - sell dirt-cheap printers to up-sell expensive ink cartridges. This also is a fair deal some will be happy to choose because the printer itself is so cheap. As long as the carriage head is replaceable and won't clog to death when not used often enough.
But in whatever a case - no cloud/app bullshit please, just plain drivers.
One revenue stream is not enough now, for anyone. You can't sell a widget. It seems shareholders now demand you maximize:
* original sale of hardware, sometimes loss leader
* subscription for cloud service
* subscription for supplies/refills
* advertising to end user eyeballs, direct psyops
* exfiltrate and sell end user data
* require phone app which includes more surveillance, location, etc