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[return to "The quiet death of Ello's big dreams"]
1. ErikAu+ZF[view] [source] 2024-01-18 19:33:40
>>waxpan+(OP)
"But a little digging shows a much more predictable source: they took a $435,000 round of seed funding in January from FreshTracks Capital, a Vermont-based VC firm that announced the deal in March."

People forget (or mostly never knew) that Ello was a Vermont thing.

I once spitballed with a certain VC at FreshTracks Capital about an idea I had, which lead to him running off with it and burning millions of dollars making it into BRIDJ, which shut down a few years ago.

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2. myfrie+jK[view] [source] 2024-01-18 19:54:08
>>ErikAu+ZF
> People forget (or mostly never knew) that Ello was a Vermont thing.

True, but a little misleading. The majority of the co-founders of Ello, plus nearly all of its staff, were based in Colorado.

Source: I worked for Ello.

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3. dopebo+4W[view] [source] 2024-01-18 20:47:51
>>myfrie+jK
Well now I have to ask - what was it like inside the cauldron? Any learnings you took into your next step?
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4. myfrie+Fd1[view] [source] 2024-01-18 22:10:26
>>dopebo+4W
It was my favorite job I've ever had. It was intense in the best way. I didn't have much contact with Budnitz, but the other 6 founders showed such a strong passion for the community, it was impossible for me to not to come to work excited.

I'd say most of the negative stress I felt was from knowing that the user base was growing faster than we could fill in feature gaps that would keep folks engaged. I felt like we couldn't quite catch up, and by the time the money started running out and interest started to wane, it was too late.

A few learnings:

- 7 founders is a lot. I don't want that to sound like a criticism, it just means the company is going to feel a bit different vs a more classic 2 or 3 founder setup.

- Positive feedback loops within a tight team of highly skilled people has a huge impact on getting more stuff done. That's how I would characterize the engineering team, and it was one of the highest-performing teams I've ever been a part of.

- Don't build a startup on a custom, in-house UI framework ;)

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