If you are not paying for the product, you are the product.
The internet culture birthed from the early days of the internet "Everything is free", seems to have captured a whole generation who simply have no concept of cost and value.
Vid.me is another start-up that comes to mind: Youtube sucks, has too many ads, and sells your data. We won't have ads, won't sell your data, and will host all your content.
It made it four years before investor cash dried up and they said goodbye.