People forget (or mostly never knew) that Ello was a Vermont thing.
I once spitballed with a certain VC at FreshTracks Capital about an idea I had, which lead to him running off with it and burning millions of dollars making it into BRIDJ, which shut down a few years ago.
True, but a little misleading. The majority of the co-founders of Ello, plus nearly all of its staff, were based in Colorado.
Source: I worked for Ello.