>>ilamon+(OP)
This should be looked at in light of the problems Israel faces.
Israel is in serious danger of losing US support.[1][2] Outside of the US, there is very little support for what Israel is doing.[3] In the US, support is bought and paid for with political contributions. “If there was no lobby pushing Congress in a particular direction in a really forceful way, the position of the US Congress on the war in Gaza would be fundamentally different.”[4] The social media effort is only a small part of this.
[1] https://www.reuters.com/world/us-public-support-israel-drops...
[2] https://www.nytimes.com/2023/12/31/us/politics/us-israel-ham...
[3] https://www.theguardian.com/world/2023/dec/12/united-nations...
[4] https://www.theguardian.com/us-news/2024/jan/10/congress-mem...