>>ceejay+(OP)
Musk's mistake, as others mention, was positioning himself as a free speech absolutist, which was a promise he could not possibly keep, nor did he really want to. He's following the same sort of approach as other tech CEOs.
>>paulpa+B4
He seems to spout a lot of things about free speech, and about how Twitter is the only place to get your voice heard without censorship, etc. But if a journalist crosses him or pens an article that paints one of his companies in a negative light... they're gone.