I see it in my parents/siblings when I visit. An ad that would have me immediately grasping a remote, doesn't even make them budget. They watch it, consider it, and move on.
All these companies have figured out that they can boil the frog and not enough people make enough of a stink for them to care. So they'll keep cramming ads down everyone's throats, because they've got a monopoly on the content.
Hell, they'd even show a bumper with the title of the show sometimes just to break up the large chunk of ads.
Once we got a taste of what it was like to NOT have ads, and have more control over what/when we watch... boy did they screw themselves. I can't enjoy OTA television anymore. Both the nearly nonstop ads, and the "appointment television" necessity if you don't have a DVR.
But at least on OTA television, the ads at least had some kind of quality control (at least back in the day). All the ads (or 'sponsored content') I see on YouTube and friends are some of the most disgusting garbage.
And now ATSC 3.0 is introducing paid paywalls for BROADCAST TELEVISION. So even OTA television is about to pass the enshitification red line.
Add in the decline of physical media sales, and... well, there's some dark days ahead, and you can thank shortsighted greed for it.