>>qainsi+(OP)
Amazon needs something sticky included in prime. An email or very generous photo storage. This is what keeps many people stuck with Gmail and outlook.
Else amazon is soon going to see huge drop in prime subscribers.
From the comments here, looks like fast shipping and streaming are not sticky enough for most people.
>>nmridu+oC
They saw a year over year drop in Prime subscribers in Q1 2023. I completely agree, but that "sticky" thing could also be improving the Prime shopping experience.
I got sick of seeing things on Amazon listed for one price without Prime shipping and a higher price with Prime shipping.