zlacker

>>qainsi+(OP)
This seems to be the sad reality of many paid services: paying is not a guarantee of freedom from advertisement, only a temporary respite. Being a paying customer is a very juicy datapoint, one that every one of these streaming companies eventually decides to capitalize on.

>>woodru+Pj
The problem is: even at a higher price point, the ad-free versions generate less revenue.

"“We’re obviously trying with our pricing strategy to migrate more subs to the advertiser-supported tier,” Disney Chief Executive Bob Iger said in August during a call with investors to discuss the company’s quarterly results."

"Disney, Netflix and Warner Bros. Discovery have recently said the ad-supported versions of their streaming platforms generate more money per user than their ad-free counterparts, as the advertising revenue more than offsets the lower subscription cost." -- https://www.wsj.com/business/media/netflix-price-increase-ac...

"Netflix executives have said that the ad tier brings in more average revenue per user than its $15.49 standard plan." -- https://www.wsj.com/articles/netflix-reworks-microsoft-pact-...