So they ordered the entire shop for $0.01 per item or something.
Then they posted the story. I think partially hoping the publicity would keep them from being prosecutable; they stated they had no desire to defraud but wanted to help and couldn't see another way.
I have a dimmer memory of there being a similar problem with a popular PHP "shopping cart" script that was widely deployed. The thread that popped it said "try this on your site" and the replies were 95% "oh shit" and 5% "you bastards ruined my trick!"