Do you know how else you can do that? by opening the door. We need to stop "innovating" features that absolutely no one needs, because clearly the result isn't a better product, just a messier, more complex one that is frequently over-engineered and under-supported.
Don't have the link, but I once read a study analyzing the Asian market regarding electronics. The focus was on washing machines, fridges, etc. They discovered that more features, even if useless, improves sales.
So you'll have a washing machine with 50 buttons, 20 lights, 2 LED screens. People will buy that over any simpler one.
As long as we consumers behave like this, the other companies go out of business.