What happens instead is companies keep rewarding executives by increases in revenue, they keep rewarding product managers similarly, and product managers selectively choose metrics that optimize immediate revenue, at the expense of brand loyalty. This is happening to almost every tech company, and the exceptions are rare gems.
In android, if I click on a link in facebook messenger that takes me to facebook, the back button takes me "back" to facebook's home screen instead of to the messenger app. Tapping back button again does nothing. I have to switch back to messenger manually. That's 5-6 taps/swipes instead of 1, because a product manager's bonus in FB depends on how well they beg for more engagement. As a result, I rarely use any of these products. I used to spend some time in Instagram/FB. I close LinkedIn immediately after an important interaction for similar reasons.
I made a mistake of buying another Samsung product after years. Never again. I made a mistake of buying another HP product, never again. I might still consider Dell only because of how well they supported me with their monitor flicker.
None of these products have a defect that's caused by poor design, programming, or manufacturing. They all suffer from growth-obsessed mindset.
Brother is what it is, not because of lack of innovation, but because of deliberate evasion of short-sighted greed.
But if this strategy underperforms as badly as we as customers feel it does, it will eventually drive its perpetrators from the market. If they think that their positions are unassailable, let them remember how the unassailable GMC and Ford felt in 2000s.