I’m sitting right next to a brand new brother printer that, once per month, forces me to unplug it, reboot, and re-enter my Wi-Fi password using a nightmarishly Byzantine “up/down” input mechanism…into a LCD display seemingly from 2002. Would really love even a mediocre mobile app to help with this (somehow mine doesn’t support it). A quick internet search shows my experience is not uncommon.
Brand is a powerful thing I guess. 15 years ago you release a somewhat not-terrible product in a stale category…and decades later you can do no wrong. Makes sense I guess, how many people have had the chance to evaluate first-hand more than 2-3 printers in their life.
Not that it'll solve your issue with any guarantee, but if you haven't looked into it yet... .