What happens instead is companies keep rewarding executives by increases in revenue, they keep rewarding product managers similarly, and product managers selectively choose metrics that optimize immediate revenue, at the expense of brand loyalty. This is happening to almost every tech company, and the exceptions are rare gems.
In android, if I click on a link in facebook messenger that takes me to facebook, the back button takes me "back" to facebook's home screen instead of to the messenger app. Tapping back button again does nothing. I have to switch back to messenger manually. That's 5-6 taps/swipes instead of 1, because a product manager's bonus in FB depends on how well they beg for more engagement. As a result, I rarely use any of these products. I used to spend some time in Instagram/FB. I close LinkedIn immediately after an important interaction for similar reasons.
I made a mistake of buying another Samsung product after years. Never again. I made a mistake of buying another HP product, never again. I might still consider Dell only because of how well they supported me with their monitor flicker.
None of these products have a defect that's caused by poor design, programming, or manufacturing. They all suffer from growth-obsessed mindset.
Brother is what it is, not because of lack of innovation, but because of deliberate evasion of short-sighted greed.
The shareholders can then invest into new companies and startups.
This is much better for the economy AND for the shareholders
The alternative to stock buybacks is that the corporation make stupid acquisitions and try to integrate them into their processes, thereby killing them.