It might not seem like the case right now, but I think the real disruption is just about to begin. OpenAI does not have in its DNA to win, they're too short-sighted and reactive. Big techs will have incredible distribution power but a real disruptor must be brewing somewhere unnoticed, for now.
The idea that the marketplace is a meritocracy of some kind where whatever an individual deems as "merit" wins is just proven to be nonsense time and time again.