It might not seem like the case right now, but I think the real disruption is just about to begin. OpenAI does not have in its DNA to win, they're too short-sighted and reactive. Big techs will have incredible distribution power but a real disruptor must be brewing somewhere unnoticed, for now.
One wonders what will happen with Emet Shear's "investigation" in the process that lead to Sam's outing [0]. Was it even allowed to start?