It might not seem like the case right now, but I think the real disruption is just about to begin. OpenAI does not have in its DNA to win, they're too short-sighted and reactive. Big techs will have incredible distribution power but a real disruptor must be brewing somewhere unnoticed, for now.
However, when that one article does come up, and I know the details inside/out , the comments sections are rife with bad assumptions, naïve comments and misinformation.