It might not seem like the case right now, but I think the real disruption is just about to begin. OpenAI does not have in its DNA to win, they're too short-sighted and reactive. Big techs will have incredible distribution power but a real disruptor must be brewing somewhere unnoticed, for now.
So who holds all the data in closed silos? Google and Facebook. We may have already lost the battle on achieving “open and fair” AI paradigm long time ago.