It might not seem like the case right now, but I think the real disruption is just about to begin. OpenAI does not have in its DNA to win, they're too short-sighted and reactive. Big techs will have incredible distribution power but a real disruptor must be brewing somewhere unnoticed, for now.
We see most powerful people are in it for the money and power ego trip, and literally nothing else. Pesky morals be damned. Which may be acceptable for some ad business but here stakes are potentially everything and we have no clue what actual % the risk is.
Its to me very similar to all naivety particle scientists expressed in its early days and then reality check of realpolitik and messed up humans in power when bombs were done, used and then hundred thousand more were produced.