How so? I don't get the hype.
OpenAI trained truly ground breaking models that were miles ahead of anything the world had seen before. Everything else was really just a side show. Their marketing efforts were, at best, average. They called their flagship product "ChatGPT", a term that might resonate with AI scientists but appears as a random string of letters to the average person. They had no mobile app for a long time. Their web app had some major bugs.
Maybe Sam Altman deserves credit for attracting talent and capital, I don't know. But it seems to me that OpenAI's success by far and large hinges on their game-changing models. And by extension, the bulk of the credit goes to their AI research/tech teams.