We expect him to lie whenever the board thinks it's necessary and we expect him to tell the truth whenever it fits the narrative.
We also expect him to play along, even when some feature is too freaking powerful or so fucking pathetic it would only make marketing people and influencers drop their panties and write 15.000 fucking newsletters about it because PR.
The company is about money and he simply didn't prioritize that. He tried to blow it up, exalted, exaggerated, trying to make people aware of the fact that OpenAI has no edge on the competition at all.
There are so many options and OpenAI got waaaaaaay too much attention.