The original vision is pretty clear, and a compelling reason to not screw around and get sidetracked, even if that has massive commercialisation upside.
Thankfully M$ didn't have control of the board.
Really really. You have two so-frigging-stereotypical samples of management ineptitude in running a strong commercial brand AND leadership (Osbourne:’guys our phones suck’ ; ’change management 101’: burning raft is literally the most commmon and mundane turn of phraze meant to imply you need to act fast. Using this specific phraze is a clear beacon you are out of way out of your depth by paraphrazing 101 material to your company). If the phones had been a strong product, none of this would have mattered. But they weren’t and this was as clear way to signal ”emperor has no clothes” as possible.