Imagine if you were the CTO of a company, massively underestimated your AWS bill, and presented your board with something enormous. Maybe something like that happened?
Or, if I wanted to speculate to the extremely negative; what if the training and operating costs ballooned to such a degree, that the deal with Microsoft was an attempt to plug the cash hole without having to go to the board requesting an enormous loan? Because the fact that Copilot (edit: previously known as Bing Chat and Bing Image Creator) is free and ChatGPT (edit: and DALL-E 3) are not should be a red flag...
I'd assume that running a model that only needs to deal with a single programming language (the Copilot plugin knows what kind of code base it is working on) is _a lot_ cheaper than running the "full" ChatGPT 4.