Refreshing compared to the alternative that Wikipedia is showing, with the tantrum-like emails we receive from their CEO like "LAST REMINDER" or "We've had enough" ; which they ironically send to people who gave.
I would much prefer the Wikipedia endowment model of non-profit orgs. They have a standard operating procedure with a predictable budget, and endowment that let's them run indefinitely, and we just have to suffer through pledge drives. I just block them with ublock filters. I gave them 6 dollars back in 2012, and according to their marketing that is enough for life.
No. They are meant to manipulate me personally, as well as other persons I care about. I will take them personally.
More broadly, I don't have to excuse bad behavior just because somebody's making money off it or because it makes some too-narrow metric go up. Yes, it's a complex and imperfect world. But to me that's a reason to work harder to make things better, not a reason for people to say, "fuck it" and make the world worse.