[1] https://www.businessofapps.com/data/signal-statistics/
[1] https://www.theguardian.com/technology/2016/jan/18/whatsapp-...
All pricing was entirely optional
Here's one reference to a different price (can't find lifetime except for people complaining that Facebook didn't honor it on original ToS)
https://www.wired.com/2011/11/whatsapp-messenger-app/