Everyone can appreciate a photo of an astronaut on a horse.
Few can grasp the concept and significance of a store of value. Let alone a DAO.
It's the same reason why Harry Potter is more popular than Einstein's "On the electrodynamics of moving bodies" in which he came up with the theory of relativity.
When others talk about something we don't understand, we tend to get angry and dismissive. Like boys in elementary school who think girls are stupid. Because they can't figure out why they act the way they do. So on top of the lower popularity, we also get the hate towards crypto.