The worst thing a company can do is try to sell you more soap. The government on the other hand can literally ruin your life (or even end it in some countries).
The EU is doing a fantastic job of keeping everyone distracted by pointing the finger at the "evil American tech companies" while simultaneously doing the opposite when it comes to privacy from government...which is the real threat.
I could point to many instances of this but the easiest one is the EU commission currently pushing a ban on encryption.
No, the worst thing a company can do is to influence your desires, feelings and behaviours, causing you to spend money irresponsibly, getting your kids addicted to useless games, ... All that is also what this kind of tracking aims at. It is quite incredible how people have gotten used to being manipulated on a daily basis. Advertisement used to be fact based, but it's nowaday all emotional trickery and the more the companies know about you, the better they can modulate it to your wants, needs and worries.
Targeted advertising has already changed governments, caused hundreds of thousands of bankruptcies, family trouble and breakups, and many sucides. You don't notice it anymore because it is so utterly ubiquitous, but it drains you and affects your feelings and thoughts most of the day.
I dunno if you realize this but this sentiment is by FAR the most dangerous opinion in regards to advertising one can have. Because you are essentially saying that humans have no personal agency and that every decision we make is influenced by external factors. Which leads to a logical conclusion of a society where eveyone is required by law to take Xanax and is subjected to a carefully planned life down to the minute.
>Targeted advertising has already changed governments, caused hundreds of thousands of bankruptcies, family trouble and breakups, and many sucides.
No it hasn't. Don't make shit up.
We already see the result of this happening in San Francisco - the policies that led to the state of the homelessness population and crime all stemmed from taking away agency from people. "Its not their fault that they are addicted to drugs. Its not their fault that they feel so desperate to turn to life of crime".
Now, with the recent shenanigans of Cambridge Analytica, if you follow this claim, you are essentially saying that people can't be trusted to make rational decisions on their own because they are so influenced by information that they see, so that information must be controlled.
None of this is farfetched. Privacy is simply being used as a political tool for people to gain control, it has no implications in the real world.