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[return to "EU data regulator bans personalised advertising on Facebook and Instagram"]
1. mjburg+kc[view] [source] 2023-11-02 11:58:07
>>pbrw+(OP)
Comments here so far focus on personalised ads as the issue -- but that's a symptom of what's being banned, which is the mass collection of personal data.

Personalised ads are beside the point. The issue is how they are personalised, namely by building a rich profile of user behaviour based on non-consensual tracking.

It isnt even clear that there's a meaningful sense of 'consent' to what modern ad companies (ie., google, facebook, amazon, increasingly microsoft, etc.) do. There is both an individual harm, but a massive collective arm, to the infrastructure of behavioural tracking that has been built by these companies.

This infrastructure should be, largely, illegal. The technology to end any form of privacy is presently deployed only for ads, but should not be deployed anywhere at all.

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2. mliker+Ke[view] [source] 2023-11-02 12:12:26
>>mjburg+kc
Don’t forget Apple has a billion dollar ad business!
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3. cm2012+8K[view] [source] 2023-11-02 14:56:30
>>mliker+Ke
They has grown enormously as Apple used its monopoly power to make every other advertiser less effective. Apple still uses the same user targeting they banned for every other advertiser, of course.
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4. hotnfr+dy1[view] [source] 2023-11-02 17:52:00
>>cm2012+8K
Do they track your activity in non-Apple apps in order to feed their ad selection algos? I really don't know, but I would guess not, and that's the thing they banned for others.

(FWIW I find their move into ads alarming because it threatens to ruin everything I like about them)

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