I don't mind ads that are relevant, according to the context.
I mind ads that are generated based on a profile one or more companies have built about me.
Yeah, let's see ads about RC models in a forum about RC models, or ads about Bluetooth modules in a website about microelectronics. That's fine. They will still make money, and the ads would still be somehow targeted.
I don't need to see ads relevant to my Google searches about grieving, when I browse the news.
With kindness, I guess pay for the news then? In a more general sense, if one doesn't want to see so many ads then one should spend less time online, or try to visit sources that don't depend on ads. But for some reason people don't want to pay for the things they value.