The worst thing a company can do is try to sell you more soap. The government on the other hand can literally ruin your life (or even end it in some countries).
The EU is doing a fantastic job of keeping everyone distracted by pointing the finger at the "evil American tech companies" while simultaneously doing the opposite when it comes to privacy from government...which is the real threat.
I could point to many instances of this but the easiest one is the EU commission currently pushing a ban on encryption.
I couldn't care less about toothpaste. I care about disinformation and divisiveness campaigns on topics like LGBT+, POC, workplace protection, environment, healthcare, food safety, unionization, gun safety, etc etc etc.
those are not about a little more revenue, those are about how we live, as a society. and _that_ should be a taboo for microtargeting. our ancestors fought long and hard to end feudal aristocracy. and no less is at stake than our freedom.
phew sorry for the rant.