I mean, if I am looking for a notebook, I rather have FB/IG (or Google or whatever), show me adds of a notebook that I might end up buying, instead of the generic poker/porn adds that we had on the beginning of the internet.
It is almost impossible to have a free internet without ads. So on one side, people want everything free, on the other side, we don't want ads, so there is a clear problem here.
Can someone explain to me what the problem is? Honest question. Thanks.
Personalized ads are better at convincing you personally, so they are worse for you than random ads, or even than content-based ads. Additionally, they depend on building a detailed profile of you, which most people are fundamentally uncomfortable with when they are aware of.
I also used to 'boost' my high school senior posts to other 16/17/18 year olds in whatever area they're from. Not only did that work as advertising for me, all of the likes that the images got from that probably really boosted the kid's self esteem. Within the past year they made it so that I can no longer target people under the age of 18 by area.