zlacker

>>pbrw+(OP)
Comments here so far focus on personalised ads as the issue -- but that's a symptom of what's being banned, which is the mass collection of personal data.

Personalised ads are beside the point. The issue is how they are personalised, namely by building a rich profile of user behaviour based on non-consensual tracking.

It isnt even clear that there's a meaningful sense of 'consent' to what modern ad companies (ie., google, facebook, amazon, increasingly microsoft, etc.) do. There is both an individual harm, but a massive collective arm, to the infrastructure of behavioural tracking that has been built by these companies.

This infrastructure should be, largely, illegal. The technology to end any form of privacy is presently deployed only for ads, but should not be deployed anywhere at all.

>>mjburg+kc
The ad networks could have self-regulated and perhaps could have received a better treatment that allows some forms of personalized ads.

However, they blew it, and now we have this law that takes away their incentive to infringe our privacy. The needle is now on the other side, but not as far as it was before. I'm happy.