zlacker

[return to "EU data regulator bans personalised advertising on Facebook and Instagram"]
1. mjburg+kc[view] [source] 2023-11-02 11:58:07
>>pbrw+(OP)
Comments here so far focus on personalised ads as the issue -- but that's a symptom of what's being banned, which is the mass collection of personal data.

Personalised ads are beside the point. The issue is how they are personalised, namely by building a rich profile of user behaviour based on non-consensual tracking.

It isnt even clear that there's a meaningful sense of 'consent' to what modern ad companies (ie., google, facebook, amazon, increasingly microsoft, etc.) do. There is both an individual harm, but a massive collective arm, to the infrastructure of behavioural tracking that has been built by these companies.

This infrastructure should be, largely, illegal. The technology to end any form of privacy is presently deployed only for ads, but should not be deployed anywhere at all.

◧◩
2. dr_dsh+kg[view] [source] 2023-11-02 12:22:21
>>mjburg+kc
Why should it be illegal? I don’t understand the moral threat. Personally I feel that privacy gets too much airtime as a value — I see lots of other more direct issues (like political manipulation) that will remain an issue even with “strong privacy.”
◧◩◪
3. equals+SB[view] [source] 2023-11-02 14:17:04
>>dr_dsh+kg
The moral threat is that your private data is processed and transformed into influence. And it's been the case over an over again that that influence is wielded without accountability or care for those being targeted. The methods of applying that influence are sometimes sophisticated, sometimes crude but almost always effective. The only protections against this an individual has is privacy. Yes there are other forms of influence, but targeted campaigns feed from data that _should_ be private is vastly more toxic.
[go to top]