zlacker

[return to "EU data regulator bans personalised advertising on Facebook and Instagram"]
1. kwanbi+07[view] [source] 2023-11-02 11:29:19
>>pbrw+(OP)
I know in HN there is a big "personalized advertising" is bad sentiment, but I don't get what the problem is.

I mean, if I am looking for a notebook, I rather have FB/IG (or Google or whatever), show me adds of a notebook that I might end up buying, instead of the generic poker/porn adds that we had on the beginning of the internet.

It is almost impossible to have a free internet without ads. So on one side, people want everything free, on the other side, we don't want ads, so there is a clear problem here.

Can someone explain to me what the problem is? Honest question. Thanks.

◧◩
2. xlii+5d[view] [source] 2023-11-02 12:01:02
>>kwanbi+07
A scenario from today, context: I don't have Meta/Facebook/Instagram account, my spouse has.

We were discussing haircuts in the morning and I showed her some photos online. 15 minutes later she opened Facebook and saw hairdresser commercial with THOSE EXACT haircuts we were discussing.

I was using iOS with no-track and adblocker on top of that. My guess is that link was made using IP address. Meta/Facebook was processing MY data to which I didn't agreed at any point. Most likely some website (which didn't ask for my permission, as I'm very anal about making sure I disagree to everything) shared this data with Facebook, Facebook linked the dots and voila.

That's my problem.

P.S. We did similar experiment 2 times, once with jewellery and once with specific types of shoes. One using Firefox Focus using home WiFi, second using 5G network. I disagreed to all cookie processing at any point.

WiFi connection was linked, 5G wasn't.

◧◩◪
3. mliker+9y[view] [source] 2023-11-02 13:59:39
>>xlii+5d
I think this scenario can be described by how upper funnel advertising works, which is that you were exposed to those haircuts in the recent past through general advertising and your spouse, who has similar interests to you by virtue of being your spouse, would be a target for the same type of ad campaign.
[go to top]