I am very very happy to look at all the ads and even personalised ones, as long as those are not overly obnoxious and mostly (obviously-)scammy.
If I have to scroll through endless ocean of ad with my actual priority(friends and family posting something) drowned out at the very bottom of my feed, I will naturally stop clicking any ads.
All we need is a balance, overwhelming and making my feeds/timeline flooded w/ random ads is not really helpful and as a sane person, I am very happy to text my freinds and family and create whatsapp group to keep in contact.
It is still perfectly possible to place ads in meaningful contexts.