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[return to "EU data regulator bans personalised advertising on Facebook and Instagram"]
1. kwanbi+07[view] [source] 2023-11-02 11:29:19
>>pbrw+(OP)
I know in HN there is a big "personalized advertising" is bad sentiment, but I don't get what the problem is.

I mean, if I am looking for a notebook, I rather have FB/IG (or Google or whatever), show me adds of a notebook that I might end up buying, instead of the generic poker/porn adds that we had on the beginning of the internet.

It is almost impossible to have a free internet without ads. So on one side, people want everything free, on the other side, we don't want ads, so there is a clear problem here.

Can someone explain to me what the problem is? Honest question. Thanks.

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2. ta1243+W8[view] [source] 2023-11-02 11:40:32
>>kwanbi+07
If I go to a BMX page then show me an advert for a new helmet or whatever

That's not how adverts work. Instead I get an advert for a new TV because I bought a new TV last week.

> It is almost impossible to have a free internet without ads.

Adverts aren't free. The service still costs the same to provide, but on top of that you have to pay for the advert infrastructure too

Companies paying for the adverts fund the, but they only do that because they will get more money from you than the money they spend to acquire you as a customer (if they don't they go bust)

Therefore you looking at www.bmxsite.com are paying more than you would in a world without adverts

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3. tzs+Go[view] [source] 2023-11-02 13:09:50
>>ta1243+W8
> If I go to a BMX page then show me an advert for a new helmet or whatever

> That's not how adverts work. Instead I get an advert for a new TV because I bought a new TV last week.

Whether that works well enough to pay for producing and distributing that BMX page depends on how big the market is for BMX-related products and how many different BMX pages are vying for the attention of people who visit BMX sites and buy BMX-related products.

For things with a large market and a small number of major sites that much of the market visits, it can work great. For smaller markets it might only work for the largest sites (if there are any). So you can easily end up with the biggest site or two getting almost all the interest-related ads, and the smaller sites only get ads for things that the general population buys.

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