The worst thing a company can do is try to sell you more soap. The government on the other hand can literally ruin your life (or even end it in some countries).
The EU is doing a fantastic job of keeping everyone distracted by pointing the finger at the "evil American tech companies" while simultaneously doing the opposite when it comes to privacy from government...which is the real threat.
I could point to many instances of this but the easiest one is the EU commission currently pushing a ban on encryption.
Imagine being an evil dictator, who just got to power after years of trying... what's the easiest way to find your strongest opposition? Just buy data from social networks.
I mean... look at some stuck up countries with a lot of religious nuts, and some data, that you either bought a butt plug, googled a butt plug, went to an online buttplug store or worse... and it's just a bit of plastic.