The worst thing a company can do is try to sell you more soap. The government on the other hand can literally ruin your life (or even end it in some countries).
The EU is doing a fantastic job of keeping everyone distracted by pointing the finger at the "evil American tech companies" while simultaneously doing the opposite when it comes to privacy from government...which is the real threat.
I could point to many instances of this but the easiest one is the EU commission currently pushing a ban on encryption.
EU data practices differ significantly from tech giants; they're governed by strict GDPR rules, requiring consent for personal data processing.
No EU nation systematically tracks citizens like tech companies do for ads.
It's difficult to compare the data collection practices of EU nations directly with those of large tech companies like Facebook or Google, there are some parallels and distinctions to be made.
The encryption debate is separate, focusing on balancing privacy with security.
My take (being in EU) is that with weaker encryption, the EU tries to balance privacy with law enforcement needs, aiming to curb illicit communications while raising privacy concerns.