The worst thing a company can do is try to sell you more soap. The government on the other hand can literally ruin your life (or even end it in some countries).
The EU is doing a fantastic job of keeping everyone distracted by pointing the finger at the "evil American tech companies" while simultaneously doing the opposite when it comes to privacy from government...which is the real threat.
I could point to many instances of this but the easiest one is the EU commission currently pushing a ban on encryption.
Without "companies & entrepreneurs", the government would have to build, fund and maintain their own surveillance infrastructure. This might be difficult since nobody would intentionally embed "NSAAnalytics.js" or use "NSABook", so covert methods will be necessary which are costlier and less effective at scale.
On the other hand, "companies & entrepreneurs" already built an industrial-scale, financially sustainable surveillance system that the government doesn't even have to pay for, and since it's not technically operated by the government, a lot of the legal protections against direct government surveillance also go out the window. Even better, while people may not use "NSABook" they happily do use "Facebook".