zlacker

>>pbrw+(OP)
Personalized advertising should never have been allowed without a specific opt-in.

I know lots of advertisers think they can't live without it --- because promoters have told them so.

>>jqpabc+X1
Best one I heard was people claiming products will be more expensive if personalized advertising is banned. Because then it’ll cost more to promote them.

>>mantas+A7
Interesting line of reasoning. :-)

That would imply, that (globally) we spent significantly [EDIT: remove -less-, insert:] more on advertising before the advent of personalized targeting.

>>repels+n9
I think it's the other way around. If we go back to the situation in the past, price goes up, not down.

>>smeej+ia
Correct, my bad.

Got confused while writing by the observation that ad expenditure is rising year after year. So clearly, the "savings" allegedly attributed to personalized targeting have not translated to advertisers.