The worst thing a company can do is try to sell you more soap. The government on the other hand can literally ruin your life (or even end it in some countries).
The EU is doing a fantastic job of keeping everyone distracted by pointing the finger at the "evil American tech companies" while simultaneously doing the opposite when it comes to privacy from government...which is the real threat.
I could point to many instances of this but the easiest one is the EU commission currently pushing a ban on encryption.
Both can ruin your life, that's the issue.
> "The worst thing a company can do is try to sell you more soap."
This only works for small companies.
We should also care about government surveillance. But, in this case, we are allies.