>>pbrw+(OP)
Hot take, it’s hard to have a free internet without ads. Lots of websites have marginal utility, but can be paid for with ads. And those websites will disappear when CPM rates go down the drain.
>>buro9+b7
For larger companies I think that’s a fair assessment, but there’s a lot of small websites that I only use one or twice a year which are very useful, like camerasize.com, which otherwise I wouldn’t pay for.
>>thornc+E7
Sites like camerasize could feasibly target based on the niche they fill rather than showing generic "personalized" ads. There are ad networks out there that do this, e.g. Carbon.