The worst thing to happen to home automation was companies trying to lock customers into their ecosystem without greater interoperability.
I would bet this is some overzealous safety executive somewhere.
I imagine they are testing this out as a higher end/cost feature that isn’t fully implemented, and based on sales/feedback, they’ll roll it out to other models in a couple of years.
Depending on my specific need, I may use the touchscreen or the wheel. My kids in the passenger seat strongly prefer the touchscreen.