Trade-in in Germany on Google Store page:
- Pixel 6 Pro 256gb ($999 on release) - 235€
- iPhone 13 Pro 256gb ($1099 on release) - 730€
While I am partial to Googles line of phones (had pretty much every Google phone since the nexus one), the loss of value is something I cannot really ignore any more when deciding to buy a phone.
I am probably going to trade in an old Pixel 3 (64GB) that I had sitting in a drawer. They will give $200 trade-in for it for a Pixel 8 or Pixel 8 Pro. Only $30 trade-in for the other phones they sell.
My hot take is that the vast majority of Android users are not specifically looking for an Android; they just want "a phone." There's a minority of hardcore Android fans who are committed to specific models like the Samsung S23 or Pixel. In contrast, there are many people specifically want an iPhone, whether it's for iMessage, the ecosystem, or even just for the status symbol. This seems to hold a lot more value.